Join a free online course by the Interreg Aurora funded project Regenerative Nature Tourism project, materials on 1 November 2025, live workshop 27 November 2025.
This course delves into how to design, package, and market regenerative tourism products — from understanding associated costs to building engaging storytelling. You’ll gain practical tools and inspiration to communicate your vision effectively across various media channels.
Course highlights include:
- Understanding your audience and building a marketing plan
With Johan Jansson, professor at Umeå University
Learn how to identify your target group, create a marketing strategy, and develop a realistic budget. Johan will also cover responsible communication and how to take the Green Claims directive into consideration. - Developing and marketing tourism products
With Marcus Eldh, lecturer and tourism entrepreneur
Explore how to design tourism products that resonate with your target market and how to adapt them for different audiences. - Selling regenerative experiences
With Floriane Colonnier, tourism entrepreneur and project leader at the destination organisation Gold of Lapland. Gain insight into how and where to sell regenerative experiences — from direct sales to international distribution channels.
Creating authentic and transparent communication
With Lina Skandevall, communications expert and agency founder
Learn how to craft a credible communication plan that defines your tone of voice, storytelling approach, and transparency principles. - Building digital visibility and effective website
With Satu Alto, communications expert
Understand how to strengthen your online presence and design a website that converts interest into bookings. - Telling your story through meaningful content
With Kajsa Åberg, tourism strategist at Region Västerbotten
Discover how to create engaging content that helps you share your story and connect with your audience. - Empowered storytelling for tourism
With Cat Salt, freelance storytelling advisor
Learn how to tell your story with confidence and purpose to build deeper connections with your guests. - Pricing regenerative tourism
With the University of Eastern Finland
Explore how to set prices that reflect both value creation and the principles of regeneration.
You’ll also take part in a real-world case study from Lapland Adventures, who share how they work with marketing and communication to promote regenerative tourism in practice.
Join us to strengthen your marketing skills, expand your professional network, and help shape a more regenerative future for tourism.
Sign up now: https://canvascourses.slu.se/browse/slu-sv/nnhh/reggae/courses/reggae-mc
Learn more about the project Regenerative nature tourism – REGGAE
