Inclusive Centres of Culture – Collaborative and Inclusive Cultural Tourism Through Nordic Cooperation (ICCE)

Inclusivity as a tool for attracting new visitors – Webinar and on site event in Rovaniemi 28 May 2025

Welcome to a webinar and on site event in Rovaniemi hosted by the Interreg Aurora funded project Inclusive Centres of Culture (ICCE) project.

The project will explore the themes of inclusivity and present the initial findings from the research conducted throughout the project. You are invited to join the discussion and share your perspectives on the following topics:

  • How can cultural centres attract new visitors?
  • How can culture and art be better integrated into the tourism industry?
  • How can cultural centres become more inclusive?

Programme 28 May 2025 09:00 – 11:30 EET,  08:00 – 10:30 CEST
9.00–9.30 Doors open & Online webinar starts
Coffee, sparkling and fruits served. Informal networking

9.30 Welcome to Korundi
Riitta Kuusikko, Director, Rovaniemi Art Museum 
Aino Kurki, General Manager, Lapland Chamber Orchestra

9.40 Inclusive Centres of Culture: Art and culture for everyone – engaging locals, attracting visitors
Malla Alatalo, Project Manager, Lapland University of Applied Sciences

10.00 Are we for all? – Findings from a questionnaire to locals and travelers Håkan Appelblad, Ph.D, Department of Geography, Umeå University

10.20 Break
10 minutes

10.30 Discussion: Implementing Inclusivity in Culture and Tourism
Virpi Kanniainen, Director, Aine Art Museum 
Helka Ketonen, Director of Cultural Affairs, Association for Rural Culture and Education 
Anu Harju-Myllyaho, Senior Specialist, Lapland University of Applied Sciences

11.25 Final words and goodbye!

Would you like to attend to this meeting on site?

Confirm your participation in the live event when registering. Korundi is located in Rovaniemi, at Lapinkävijäntie 4, 96100 Rovaniemi.

This event is FREE. Language of this event is english.

You can find more information about the webinar programme and registration on this web page 

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