Using behavioural design to stop Himalayan Balsam

Himalayan Balsam

To stop the spread of the invasive species Himalayan balsam in Kalix Municipality, the Interreg Aurora funded project BB Alien project has tested a new approach: behavioural design. Through a workshop and a resident survey, the municipality has identified what is needed to encourage more people to act. The findings highlight clearer information, simpler reporting, […]